I spoke too soon about the Mordecai / Rey match setting up a feud... I'm hearing it was the end of the gimmick. I've been hearing that Kevin (Mordecai) Fertig is going back to OVW, possibly to re-start his Seven character.

Retiring a gimmick doesn't mean WWE is through with him... look at Kane: Glenn Jacobs started as Isaac Yankem DDS in the fed, then the fake Diesel, before getting this gimmick. It's just a matter of finding something that works.