The World Wildlife Fund won, even though the court appeal hasn't been decided: the WWF we've all known is changing its name to WWE - World Wrestling Entertainment.

The logo has already changed, with the 'F' removed, and the site apparently now is wwe.com.

The Fund cost the federation a likely few million for the name change, and I don't think they'll actually feel any benefits from the name change. After more than 40 years, they made another company - one earning far more than they are - change. They must be really proud of that. (Yes, I'm being sarcastic.)